2020
Spocket is a Dropshipping app. I’ve worked on the product and on the website.
Categories and filters improvements
Improve in-app browsing experience by re-arranging the product categories and provide users more intuitive and advanced filters for the Spocket app.
- Poor UX browsing experience, hard to navigate followed by basic filtering options
- Create a better and flexible UI layout foundation that will allow the future to add more features to the app
- Many users drop off and get frustrated since they can’t find the specific products they are looking for
- Collect all the related user feedbacks, group them in themes and prioritize them accordingly
- Review the current interface and highlight the UX critical elements
- Analyze users' behaviours flows, clicks, view users browsing video recordings and heatmaps
- Dig into the data from top-performing categories by the number of products viewed, imported and bought
- Send out a survey to users on how they interact with product categories and filters
- Do a competitive analysis for similar apps looking for UX best practices
- Involve the team members in creating principles for the new design
- Create user personas - for this task we identified two of them: People using the app for the first time (new users) and recurring people (successful drop shippers)
- Define the outcome for the new redesign layout
- Start to create solution ideas by designing low fidelity mocks and user flows
- Refine low fidelity mocks, working closely with the team on deciding the best solution by moving slowly to high fidelity mocks. Finishing to re-organize the Categories
- Working on polishing and perfecting the UI. Planning with the project management the development and new features releasing strategy by multiple phases
- Quickly test the high fidelity mocks user flows
- Provide to the development team all the necessary documentation and specifications. Working on improving the Spocket design system by updating and using existing components
- Help the team on QA sessions and monitor the new design app release to a limited group of users
Final deliverables!
Results
- Better paid plan user conversion
- More user engagement in using filters
Website Re-design
Do a complete re-branding for the www.spocket.co website, create dedicated marketing pages and create a new scalable design system.
